'Lunch Atop A Billboard' - Art-Meets-Advertising with Canada's Newest and Only Iconic Billboard!

Our newest permitted superboards atop an historic bank building in an affluent neighbourhood of Toronto (Yonge Street north of Lawrence Avenue) pay homage to the famous 1932 photo by Charles Ebbets titled 'Lunch Atop A Skyscraper' (New York construction workers having lunch on a crossbeam). The billboards feature 16 permanent life-size sculptures by artist Sergio Furnari, based on the men in the photo. The statues overlook two 12' x 32' illuminated sign faces.

This is the first signage of its kind in Canada and will no doubt become an iconic landmark for locals, tourists and history buffs alike. Not only do the statues capture the eyes of vehicular/pedestrian traffic, but advertisers now have the ability to tie the sculptures into relevant creative.

We have spent effortless time bringing the advertising and art culture worlds together with overwhelming response from local business and politicians endorsing the integration of both.

Featured in: Media in Canada, AdNews , Sign Media Canada, Canadian Business, Now Magazine, the Torontoist etc.

Photos by Susan Kordalewski/Torontoist

'Uptown Girl...Living in Her Uptown World' - New Toronto Large-Format Wall Mural

This phenomenal large-format 10' x 40' wall mural is located right across from Sporting Life's flagship uptown Toronto store in an area no doubt reminiscent of the neighbourhood Billy Joel was singing about circa '83.

Abcon Outdoor Expands into the 'Honeymoon Capital of the World!'

The tallest, most visible double-sided tri-vision superboard in the entire Niagara Falls region is now a welcome addition to the Abcon Outdoor family. Standing over 56' tall at the main gateway to all the major tourist attractions, this is without a doubt the best board in the city and is quickly becoming one of our new favourite family members.

'A Match Made in Heaven' - Dynamic Mutual Funds and Boom-Ad Advertising - 13 Years in a Row and Going Strong!



2011

 For the 13th consecutive year, Dynamic Mutual Funds and Endeavour Marketing have reaffirmed their trust and belief in the 'power of one-on-one' advertising by once again embarking on an expansive Boom-Ad campaign with us in 2011. We are proud of our long-standing relationship with both Dynamic and Endeavour and feel privileged to have grown with them over the years. Let's take a retrospective look at some memorable campaigns here:

New Toronto Wall Mural at the Gateway to all that is 'Cool' 'Hip' and 'Trendy'

We recently acquired a larger-than-life wall mural at the unofficial gateway to Toronto's coolest and hippest neighbourhood - 'Queen West' at Queen & Simcoe, best known as the city's epicentre for shopping, eating, playing, music, fashion, performance and Canadian broadcasting. This wall with over 1,400 sf of ad space is THE Oprah Winfrey of Toronto wall murals (sans Steadman).

'Oh no they didn't!' - Boom-Ad and Transitions Optical Lenses - Keep your Eye on the Eyes